Frontier introduces fare bundling option
Frontier Airlines, the low cost carrier famous for unbundling virtually all the frills of air travel, is finally venturing into the bundled pricing model.
It is offering ‘The Works,’ a bundled inclusive package providing one carry-on bag, one checked bag, priority seating and boarding, no change fees and a full refund if cancelled 24 hours prior to departure.
It is priced from $49 one way and works out 60% cheaper than purchasing the options individually, the airline says.
The Works is only available to book at flyfrontier.com and only at the time of initial booking.
"There are a lot of people that love the unbundled model, but there are still a lot of people that don’t understand it," said Frontier Airlines president Barry Biffle.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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