‘Further savings to be made through use of self-booking tools’
The use of self-booking tools within corporations would be far greater if directors and senior managers took the lead.
This emerged from an Amadeus commissioned study from the Business Travel Research Centre at Cranfield University.
The Adoption Uncovered research reveals that businesses can achieve average adoption rates of 70% when directors use the booking tools themselves compared to 36% when they do not.
Key findings also revealed that organisations with simple structures and free of red tape have a 16% higher adoption rate than bureaucratic companies where communication is poor.
Amadeus e-Travel commercial director Jerome Destors said: “It’s important senior managers are showing the way. On top of internal communications businesses need to have senior managers explaining the benefits to employees.”
The study also dispels the myth that US corporations are experiencing far higher adoption levels than the UK and Europe. Statistically, the various regions of the world show similar adoption rates with Europe at 48%, North America at 55% and Asia at 53%.
Amadeus plans share the findings of its self-booking tools adoption survey with its travel management companies.
The global distribution giant said it would like to see its TMC customers use the survey to build up their own adoption rates and achieve further savings for corporates. The company has already launched the Amadeus Adoption Academy giving corporates a strategy for driving up adoption rates from assessing their needs to building a policy and revisiting the policy.
The GDS also said integrating self-booking tools into existing internal systems would achieve further savings and said many customers were already asking for technology to link expense management systems with self-booking tools.
Destors claimed car manufacturer, Seat, had already seen additional savings of 20% by integrating its self-booking tool with the expense system.
“This is where there is further saving to be done and it’s only a matter of time. Self-booking tools are simple and immediate but when it comes to integrating expense systems it requires development.”
*See earlier story
by Linda Fox
Phil Davies
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