G Adventures annual charity trek raises over £27,000
UK travel industry professionals have returned from a trek through Peru’s remote Andes, raising more than £27,000 as part of G Adventures’ fourth annual ‘G Trek for Good’ initiative.
This year’s trek took 21 travel industry members to the ancient Inca site of Choquequirao, involving five days of high-altitude hiking.
They trekked through one of the world’s deepest river canyons.
Funds raised will be split equally between Planeterra, G Adventures’ non-profit partner that supports community tourism projects globally, and ABTA LifeLine, which provides financial and emotional support to UK travel industry colleagues.
Brian Young, Managing Director EMEA at G Adventures, said: “Choquequirao is one of the most challenging and rewarding treks in South America. Our group pushed themselves beyond their limits for an important cause.”
“G Trek for Good is about creating lasting impact, both for our trekkers and for the communities we support.”
Previous treks have taken place in Colombia’s Lost City, Morocco’s Mount Toubkal, and Tanzania’s Mount Kilimanjaro.
Since launching in 2019, the initiative has raised over £165,000, making it a key annual event in the UK travel trade calendar.
Trudie Clements, Director at ABTA LifeLine, added: “The stories we hear from those we support are often heartbreaking. The funds raised by G Trek for Good allow us to continue showing up for them when no one else can.”
Plans are already underway for G Trek for Good 2026, with the next destination to be announced later this year.
Industry members interested in taking part can register by emailing: [email protected].
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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