Great Hotels of the World to launch in US
Great Hotels of the World, the global luxury hotel marketing alliance, will launch in the USA this year to target American consumers.
As part of the expansion the company said it has recruited a team to manage 4 offices across America and separate editions of the Great Hotels of the World niche directories are to be published in autumn 2003 for the American market.
Commenting on the launch, Peter Gould, Chairman of Great Hotels of the World, said: “Since the formation of the company in October 2001, Great Hotels of the World has primarily focused on appealing to European luxury travellers. We have, in effect, been a global company with a regional focus.
“Our expansion into the States will give us a considerable global presence from which our members can expect to benefit greatly. After all, 85% of all luxury travel in the world is generated by the USA and Europe.”
Managing Director of Great Hotels of the World USA, Alan Levine, will oversee offices in New York, Chicago, Miami and Atlanta. His team expects to increase the global membership of Great Hotels of the World by 100 hotels within their first year.
The company said the primary aim for the team will be to attract members from within the Americas. Initially, Great Hotels of the World USA will produce 3 directories: spa, golf and a general programme which will incorporate the romantic and incentive members.
Launched in October 2001, Great Hotels of the World is a privately owned company that represents 187 of the world’s greatest hotels and resorts in 4 niche sectors of luxury travel: golf, spa, romantic and incentives.
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