HAL appoints new marketing VP
Holland America Line lined up Kacy Cole as the cruise line’s new Vice President of Marketing and e-commerce.
Cole comes to the cruise industry with more than 20 years of global experience leading marketing functions, digital transformation and integrating brand and performance marketing.
She reports to Beth Bodensteiner, Holland America Line’s Chief Commercial Officer.
As vice president of marketing and e-commerce, Cole will create enhanced strategies for full-funnel marketing at all stages of the booking process and branded content.
She will develop digital solutions that best service the guest experience.
“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” said Gus Antorcha, president of Holland America Line.
Prior to joining Holland America Line, Cole was senior vice president of marketing at digital platform LTK where she was responsible for global marketing functions.
Cole has worked in various roles of increasing responsibility in integrated marketing, e-commerce and consumer marketing for companies including T-Mobile, Butter London and Tommy Bahama.
Learn more about : Holland America Line ( United Kingdom )
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