Hawaii carrier victim of brand mistaken identity
When go! Airlines recently announced it was leaving the Hawaii market, rival carrier Mokulele Airlines was eagerly expecting an uptick in business. However according to Mokulele COO Dave Berry, the exact opposite has happened.
He says confusion and a lack of a distinct brand identity has resulted in a sharp increase in no-shows for Mokule flights since go! pulled out of Hawaii.
He said around 10% of passengers are not showing up for Mokulele departures because they mistakenly believe the airline has stopped operating.
The confusion stems from the fact that go! and Mokulele Airlines were under the same ownership until 2011 and continued to fly under the same go! Mokulele brand name.
Also, up until last week, the two airlines were still aligned in a codeshare agreement allowing each to sell seats on the other airline’s operated flights.
"Ever since then, we have been two different companies, but people are still associating go! airlines with us and think that Mokulele is going out of business, which is not the case," Berry said.
Go! operated its final flight in Hawaii at the end of last month.
Mokulele also said it will now offer non-stop flights between Honolulu and Kahului – a former go! route – starting at two flights daily with fares from $79 one-way.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025