Hilton launches campaign for new brand
Hilton Worldwide has launched a marketing campaign and a dedicated website for its new Curio independent brand.
The campaign encourages customers to ‘Be Intrigued’ and using bold black and white photography aims to ‘capture the individuality and authenticity’ of the hotels in the collection.
There are currently six hotels in the Curio – a Collection by Hilton brand.
The portfolio will be boosted with the addition of hotels in Houston, Hamburg, Jamaica, Rapid City, South Dakota and Paris over the coming months.
"Since our launch in June 2014, the Curio brand has offered guests hand-picked hotels with a special character you can’t duplicate," said Dianna Vaughan, global head of Curio.
"The new website and campaign highlight the brand’s unique collection of hotels and journeys of discovery that let our guests be intrigued in each of the communities we serve."
Guests are being encouraged to share their Curio experiences with the hashtag #BeIntrigued.
The campaign will also feature a 30-second online ad.
Bonus points are being offered for Hilton HHonors members for stays until July 31 to generate more brand awareness.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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