Hong Kong Tourism Board secures funding bonus to accelerate recovery
The Hong Kong Tourism Board welcomed an additional HK$600 million on top of its regular funding to help boost tourism recovery efforts.
The HKTB will also earmark HK$100 million from its reserves for marketing initiatives.
The HKTB will continue to drive local tourism for supporting the trade and stimulating the local economy while gearing up for international travel resumption, starting with promotions in the Greater Bay Area (GBA) and other Mainland cities.
When cross-boundary/border travel gradually resumes, the HKTB will launch various promotions to attract visitors.
“The budget has specially allocated more resources for developing arts and culture and promoting cultural, heritage and green tourism projects. These initiatives not only help strengthen Hong Kong’s new positioning but also benefit the long-term development of the tourism industry tremendously,” HKTB Chairman Dr Y K Pang said.
The HKTB always stands ready and remains agile in its work with consideration of the latest pandemic development, in order to drive the rapid recovery of the tourism industry.”
The government also unveiled a three-year ‘Cultural and Heritage Sites Local Tour Incentive Scheme’, support for the ‘Green Lifestyle Local Tour Incentive Scheme’ and sponsoring training of tourism practitioners.