Hoseasons tells UK accommodation owners to take advantage of booming short break market
Domestic accommodation owners have been urged to grasp the opportunities offered by the booming UK short break market.
Hoseasons chief executive Richard Carrick claimed short break sales had surged by 3O% in 2OO7 despite flooding and foot and mouth which hit bookings in the summer.
He said that while there is demand for a significant number of shorter duration holidays, one of the main constraints was accommodation owners only wanting to accept seven-night stays.
“We are trying to actively encourage accommodation owners to recognise the value of short breaks,” he said at the ABTA Travel Convention in Tenerife.
Carrick added that without the record rainfalls in parts of the country which led to people holidaying abroad, the UK would have seen its best ever year.
The surge in three and four-night breaks was being led by people driving less than two hours from home, he estimated.
Carrick identified the trend towards more short breaks and a drive towards improved quality as the two major trends affecting domestic tourism.
The self-catering operator has launched a range of high quality lodge holidays under the Autograph brand, based on Scandinavian-style cottages in Devon, Oxfordshire, Shropshire and Yorkshire.
by Phil Davies
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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