Hotel chain outlines expansion plan
Dubai-based luxury hotel chain Jumeirah International has revealed plans to own or manage 40 properties within five years, with Sydney and New York among its target cities.
The news emerged as the group prepares to drop the ‘international’ from its name.
Chief executive Gerald Lawless is reported to have outlined ambitions to run 25 hotels in Dubai and 14 overseas in the next five years with Sydney, New York, Beijing, Shanghai, South Africa, Maldives and Mauritius key targets.
Jumeirah currently own six hotels in Dubai and two in London.
“We want to develop a global super brand,” Lawless is reported to have said.
The re-branding is designed to “enhance its profile around the world”, he added.
Individual hotels will also be subtly rebranded with Jumeirah incorporated into the property name. Among them will be the Emirates Towers Hotel, which will become known as Jumeirah Emirates Towers.
Burj Al Arab however, the group’s flagship hotel, will not adopt the new name in a move to emphasise the iconic feel of the property.
Report by Steve Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements