Hotel’s social media campaign may be model for others
The BALSAMS Grand Resort Hotel in New Hampshire is aiming this winter to offer a seasonal version of what it calls a “first-of-a-kind” social media campaign in the hospitality industry.
“This past July and August, 23-year-old Martin Edgar Early spent his days at The BALSAMS and was tasked with using social media to help followers truly experience the 8,000 acre resort,” the resort says.
Daily, he posted updates, photos, and videos about the dining, golf, tennis, family activities, entertainment, hiking, and other activities there.
The summer’s “Inn-Bedded Resorter” campaign was “completely new not only to the BALSAMS, but to the hospitality industry overall, and it was a huge success,” according to executive Bob Manley.
The campaign utilized Facebook, Twitter and other blogs.
“Our Resorter idea really caught on with social media followers, and most importantly it helped drive bookings, so we’re trying it again for the winter,” Manley said.
Two Canadian social media stars will report daily on things to do at the BALSAMS.
By David Wilkening
David
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