How to get more tourists: more money: more benefits

Intensive masterclass focused on delivering tourism destination opportunities

Sustainable tourism faces enormous challenges in this period of economic chaos, pressure on margins, pressure on business and the need to survive. There is no better time to identify and harness the massive practical power that sustainable principles can bring to tourism. The masterclass offers the real opportunity to bring fundamental and long lasting beneficial changes the world of tourism – in particular YOUR tourism.

Masterclass participants will learn from global thought and action leaders how to use up-to-the-minute techniques to bring economic, social, cultural and environmental benefits of sustainable tourism to destination communities.

For the first year community tourism destinations, tourism masters students and travel agents are offered substantial discounts to help them join the conversation.

Tour operators, NGOs, transport companies, Destination Management and Marketing Organisations and travel agents will learn and debate, network, envision and expand on

At least 8 critically important subjects:

• All inclusives, cruises, daytrips: important ways for destinations to benefit
• Fashion, tourism, ecochic – adding value to tourism
• Voluntourism: applicatios in a wide range of destinations
• Branding & social media: destinations as all-embracing brands for powerful marketing
• Sustainable community tourism as a disruptive innovation: a real opportunity to change the face of tourism: Integrated Tourism Destination Development – multiplying destination benefits from – and opportunities to get – tourism.
• Dropping niches and prepositions: What does sustainable,ethical, responsible, eco mean as far as tourists are concerned
• How to get sustainable tourism financing and quick payback.
• Plus the usual climate-change update

Masterclass leaders include:

• Mark Watson director of Tourism Concern – the global human rights and tourism campaign organization
• Gopinath Parayil – founder and CEO of The Blue Yonder and joint founder of the Responsible Tourism networking events
• Professor Stefan Gossling – contributing author to the 4AR of the IPCC and world authority on tourism and climate change
• John Firrell – director of the Considerate Hoteliers Association
• Valere Tjolle (moderator) Editor of Vision on Sustainable Tourism, consultant to: UN World Tourism Organisation, UN Environment Programme, European Union, World Bank

Sustainable Tourism Masterclasses have been held for the last five years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are invited to join the masterclass network and the closed online group.

The Sustainable Tourism Report Suite 2012 is supported by: ABTA – The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck

Previous masterclass attendees include: Tourism Paris, UNWTO, TUI, Virgin, Ogilvy, Tourism Concern,  Green Traveller, CoaST, Our Land,  Streetwise,  STI, Sustainable Restaurant Association, Oxford University, Forum for the Future

"We are set for an historic session, given the challenges we face in the marketplace, there is a giant tussle going on between those who purvey real sustainability and big time proponents of greenwash. The masterclass will certainly explore this fully and deliver opportunities to the former at the expense of the latter!" Said Valere Tjolle, masterclass moderator and editor of Vision on Sustainable Tourism

This autumn’s full day intensive  sustainable tourism masterclass (9am – 9pm) is scheduled for 14 September at the eco-lauded Lancaster Hotel London – cost £500 per person including all meals ( lunch and light supper). To keep individual focus and encourage full participation the masterclass is restricted to a maximum 25 participants.

Get a 40% earlybird discount and BOOK NOW HERE

For further information:
RING +44 1225859766,
EMAIL [email protected],
SKYPE valeretjolle
TEXT +44 7710 173005

SPECIAL MASTERCLASS OFFERS (SUBJECT TO AVAILABILITY ON BOOKING):
Community tourism destinations very special offer £100 (save £400)
Travel agents special offer £200 (save £300)
Tourism Masters students special offer £150 (save £350)
Earlybird discount (to 4 August) £300 (save £200)
To apply for a discounted rate email [email protected],