Humming along with Creative to the Kasbah!
Creative Holidays choose two luxurious black strech Hummers and the beachside at Colloroy where they erected an Arabian tent this week as the media launch location for fourteen brand new brochures for 2008/09.
Andrew Yell, GM Product and Sales for Creative, [pictured right draped on one of the Hummers looking cool!] said that Creative had introduced new groupings for some regions to make selling Creative’s packages and FIT progammes much easier,
with the Arabian theme representing their hot new destination, the Arabian Peninsula – Dubai and Oman.
[Pictured left: Joanna Barry, Lifestyle Editor Cleo and Rachelle Mackintosh, Chief Sub Editor Cosmopolitan, get into the Eastern spirit or was it the sparkling wine?]
Andrew added, “Creative has over 13,000 products in 60 countries across all budgets and standards and I am very excited about our new Arabian prodcut, so much so that we thought it had to be the theme for today’s launch.”
He said, “The Middle East is now much more than a stopover on the way to Europe and although we offer stopover product we also see the region as a destination in its own right, deserving its very own brochure.”
[Pictured; Andrew Yell with a dusky maiden from the harem – look carefully at the pic – look no hands from Andrew!]
He also said that amazingly the average length of stay in Dubai is now 19 days, adding that travel is booming in all respects, with Bali having come right back, Fiji very busy and America selling like crazy……………!
A Report by The Mole from the Kasbah!
John Alwyn-Jones
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