Hyatt appoints vice president of brand experience
Hospitality group Hyatt has named Steven Dominguez as vice president of brand experience for the Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands.
Reporting to Sandra Cordova Micek, Hyatt senior vice president of global brands, Dominguez will oversee the brand development and management of these select service and all-inclusive brands.
"Steven is adept at working with multiple stakeholder groups through his collaborative approach, genuine communication style and his passion for brands," Micek said.
He joins Hyatt from Starbucks Coffee Company where he served in brand management roles, most recently as director of channel brand management for the Asia Pacific region.
He has also worked in senior marketing roles at JP Morgan Chase and The Coca-Cola Company.
" Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands have tremendous growth potential, and I’m excited to work with the team to help further elevate the appeal of these brands globally," Dominguez said.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments