Hyatt launching new loyalty program
Tuesday, 28 Oct, 2016
0
Hyatt Hotels Corp is launching an all-new loyalty progam replacing the existing Hyatt Gold Passport program.
The World of Hyatt program will officially roll out on March 1 2017 and will have three completely new tier levels.
They are called Discoverist, Explorist and Globalist and members can move up through the tiers based on either qualifying nights or base points.
For entry level Discoverist guests need to accrue 10 qualifying nights or 25,000 base points while top level Globalist members require 60 qualifying nights or 100,000 base points.
Spending on dining and spa treatments also goes toward base points and guests will earn a free night when they stay at five different Hyatt brands.
Hyatt currently operates 12 brands.
"It will provide very compelling benefits at every level of the program. There are more ways to experience Hyatt and get benefits from that than there were in the existing program," said Hyatt Hotels CEO Mark Hoplamazian.
Hyatt Gold Passport will continue until the end of February and points earned from January 1 will go towards their status in the new World of Hyatt program.
"There’s something in it for everyone whether you stay with us once a week or once a month. We believe it will be a seamless transition into the new program," said Jeff Zidell, Hyatt senior vice president.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season