Hyatt threatens to come off Expedia
Hyatt Hotels is reportedly getting tough with OTA group Expedia Inc by threatening to pull its entire inventory off the platform.
In a move to negotiate a better deal, Hyatt told hotel owners it is mulling terminating its distribution agreement by the end of July.
That would affect listings on all Expedia sites including Hotels.com, Travelocity and Orbitz.
"Hyatt is in constant dialogue with Expedia and all our OTA partners around the world, but we will not get in to the details of those discussions. Our focus remains on growing the value proposition for booking directly with Hyatt so we can build strong relationships with our guests, as well as working with third-party distributors in line with our efforts to improve hotel profitability," Hyatt said.
The company has rolled out special member rates for customers who book direct.
Expedia also declined to give any specifics but touted its value to the hotel chain.
"Expedia stands by the value that we provide to our several hundred thousand hotel partners, which includes a global base of brand agnostic, incremental customers –
less than .05% of our regular customers book the same hotel brand consistently. Like all of our partners, we value our relationship with Hyatt Hotels, but we can’t comment on contract specifics," it said.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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