IHG unveils new global marketing campaign

Wednesday, Aug 03, 2022 0

IHG Hotels & Resorts rolled out a new global marketing campaign, Guest How You Guest.

Officially launched in the US and UK, and globally later this year, the multimillion-dollar Guest How You Guest campaign shows how guests can define their own journey at IHG hotels.

Claire Bennett, Global Chief Customer Officer for IHG, said: “When you look around, it’s hard not to notice that travelers are increasingly left to fend for themselves, and that’s simply not what being a guest should feel like.”

It sends a message that you don’t always have to do everything. We’re here to take care of all of you.”

It is supported by the most extensive media campaign investment IHG has ever made for loyalty.

Guest How You Guest showcases a personalized stay at an IHG hotel.

Images and videos will appear online, in TV ads, magazines, billboards, murals and subway stations.

Armando Flores, Executive Creative Director, Grey New York, said: “At IHG Hotels & Resorts, you are not just staying somewhere, you’re actually being looked after and able to guest in whatever way that works for you – and that’s the story we are telling with this campaign.”



Related News Stories :   Cyberattack knocks out IHG booking systems     Desolation Hotel: South Lake Tahoe eco-luxury resort now open     Hotelbeds adds Sandals Resorts International portfolio     Radisson expands in Phuket     Soneva launches global recruitment campaign     Washington DC’s latest hotel happenings  

profileimage

Ray Monty



Most Read

Even if you don’t like sport a trip to see Orlando Magic in the NBA will be a memorable experience

Technoheaven is an emerging force in the field of Travel Tech - We speak to Melida Kacapor

Daytona – It’s not just Motors

Qatar Airways and the World Cup - we speak to Eric Odone Vice President Europe

Webinar: Learn about what is hot in the extraordinary State of Oregon

Nominated for a BritishTravel Award? Here is how to help your chances of winning.

Want something different with a tour of Rome? Then have a look at CarpeDiem Rome...

ITA Airways are expanding, Andrew Bunn UKI and Nordics Manager explains

Pierfrancesco Carino VP International Sales of ITA Airways explains the strategy for the airline

Antigua and Barbuda Update on What’s New in the Hotel Sector

Get a sneak peak at the Antigua and Barbuda’s Vision 2032

Diversity within DMO’s and the European influence - We speak to Destinations International
TRAINING & COMPETITION

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari