In San Fran, a weekend is 49 hours long
A weekend is 48 hours but the number 49 is significant in San Francisco. And now tourism officials there are capitalizing on that unlikely number in a clever promotion that should pay off.
“The average weekend is 48 hours, but in San Francisco, there’s no such thing as an average weekend.” claims Matt Stiker, SF Travel executive vice president/chief marketing officer. “It takes at least 49 hours – or an extra day – to explore new neighborhoods, experience new ideas in art and culture and indulge in some of the best food in America.”
Tourism officials have started a contest for participants to show what they love about the city in 49 seconds of video in its “49 Seconds of SF” contest, part of their summer-long “49 Hours of SF: Arts & Culture” program.
Total prizes add up to a nifty catch
• Round-trip for two on Virgin America
• Two nights at Hotel Rex, a Joie de Vivre hotel
• Prize pack to the San Francisco Symphony
• $100 dining certificate to Sam’s Chowder
• Two tickets to Beach Blanket Babylon
• Two CityPASS booklets
• Two tickets to RocketBoat
• Two tickets to the Wax Museum at Fisherman’s Wharf
• Two tickets for drinks and happy hour buffet at the Tonga Room in the Fairmont Hotel
• $50 American Express® Gift Card
“San Francisco is an extremely diverse and fascinating city. There must be a million hidden jewels and special spots,” said Lynn Bruni, SF Travel’s director of consumer marketing. “We’re asking everyone to put their favorite sights, sounds, streets, restaurants and activities on video or tell us what inspires them to want to visit San Francisco.”
She explains that the number 49 has long had special significance for San Francisco. The city’s population exploded with the Gold Rush of 1949. The city itself measures 49 square miles (or “49 square miles surrounded by reality,” as one luminary once said).
Motorists can tour the city on the 49 Mile Scenic Drive. And don’t forget that famous football team with 49 in the name.
The best of the submissions will be featured on the SF Travel website. Finalists will be chosen by a judging committee, and the grand prize winner will be determined by public vote online.
By David Wilkening
David
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