India’s B&Bs to get online help
NEW DELHI – India’s Ministry of Tourism is launching an e-commerce platform powered by eviivo on its website www.incredibleindia.org
The website will offer online booking services for a range of accommodation businesses across India, enabling international visitors, currently representing 70% of the site traffic, and domestic visitors, to use the new hotel and B&B live availability search on the homepage.
Transactions can be completed in US dollars or Indian rupees.
Eviivo’s technology will integrate third party consolidators and multiple partners so that the Ministry of Tourism can offer an open platform for all participants in the tourism industry.
This ties in with the Ministry’s initiative to promote the Indian B&B sector.
Small and medium-sized hotels, B&Bs and guesthouses that are currently approved under the new government scheme are being offered access to the eviivo frontdesk™ property management system to help them sell their rooms online through www.incredibleindia.org, their own website and a number of other commercial distribution channels.
These businesses will have the opportunity to reach a worldwide and domestic audience and satisfy the demand for travellers interested in booking their trips online.
Leena Nandan, joint secretary, Ministry of Tourism, Government of India, said, “eviivo is running very successful initiatives with VisitBritain and Visit London. Through this technology, the ministry can facilitate and ensure smooth processes between the consumer and all tourism products.”
Ian Jarrett
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