Overseas tourist arrivals collapse in the United States

Scandinavian markets collapse

From the 20 top inbound markets, 11 showed a decline in June. Ecuador, South Korea, and Australia showed the most significant declines with a respective drop of -14.1%, -10.7% and -10.2%. Arrivals from Western Europe -a top inbound region for the U.S.- were also down by -2.5% in June.

All Scandinavian countries recorded a double-digit decline. It is particularly no surprise that the number of Danes is in free fall following the United States recent position on Greenland. Denmark arrivals were down by -17.8%. Total arrivals from Norway, Sweden and Finland also slumped respectively by -13.9%, -12.8% and -12.7%.

Large markets such as the UK, Germany and France posted also respective declines of -1.1%, -3.7% and -5.5%. Travelers from Poland dropped as well by -3.8%. Compensating partially Europe weak numbers, the U.S. received more visitors from Italy (up 3.4%) and Spain (up 2.1%).

Strong resilience from inbound markets in Latin America

Asia is meanwhile down by -6.9% with double-digit declines recorded for Hong Kong, Indonesia, Pakistan and Vietnam. Large inbound markets such as India and China also posted a drop of respectively -8.1% and -8.3%.

Arrivals from the Middle-East are also suffering. In June, the total number of visitors from that region was down by -15.6%. Only one country posted a gain last month: Egypt with arrivals up by 2.4%.

Meanwhile, the most resilient region in June was Latin America (excluding Mexico). Central American arrivals posted a growth of 6.8% while South American visitors were up by 2.1%. Interestingly, two of the U.S. largest South American inbound markets –Argentina and Brazil– posted respective gains of 15.6% and 18.6%.

In total, the United States received 15.92 million overseas visitors during the first half 2025, a decline of 1.2% compared to the same period of 2024. The slump is meanwhile likely to continue for the rest of the year as predicted by various institutions.