Israel releases first post-Covid ad campaign
The Israel Government Tourist Office has unveiled its first post-pandemic online advertising campaign.
It highlights two-centre holidays with ‘Tel Aviv & Jerusalem – Two Cities One Break.’
Launching from the start of May, the £2m campaign showcases Israel’s two leading cities, and the best sites that can be explored in each area.
The campaign spotlights Tel Aviv’s buzzing nightlife scene, boutiques and culinary options, positioning it as the cosmopolitan hub of Israel.
Just an hour from Tel Aviv, the ad underlines Jerusalem’s religious and historical significance with sites including the Western Wall, the Church of the Holy Sepulchre, and the Tower of David.
Sharon Ehrlich Bershadsky, Director, Israel Government Tourist office in London said: “We’re pleased to launch our new online advertising campaign spreading the news that Israel has opened to foreign travellers.”
“We look forward to welcoming visitors to experience our incredible country once.”
The new video will be promoted in the USA, UK, France, Germany and Italy across multiple platforms including Facebook, Instagram and TikTok.