ITB Asia’s hair-raising appeal
ITB Asia has taken the wraps off a new identity for 2011.
All branding for the event will feature the tagline “Truly Inspiring” accompanied by a smiling woman with Asian travel icons such as the Great Wall and the Taj Mahal woven into her hair.
A similar visual identity has been successfully used to promote ITB Berlin for the last two years.
Designed by Berlin-based creative house, Heymann Brandt de Gelmini, the look was adapted for ITB Asia by the use of a Eurasian (Japanese-German) model with 10 Asian travel icons positioned in her hair, which is styled to represent the tropical rain forests of Asia.
The model is also wearing a Chinese qipao dress.
“Inspiration is the central proposition,” said Dr Martin Buck, director of Messe Berlin (Singapore), which organizes ITB Asia. “The imagery is evocative and inspires people to think about travel to and within Asia.”
To celebrate the new look, Messe Berlin (Singapore) has launched a competition offering 50 trade visitor passes for the next ITB Asia, 19-21 October 19-21 2011 in Singapore.
The tickets, worth US$100 each, will go to the first 50 travel industry professionals who complete the list of Asian attractions featured in the girl’s hair.
Warning: you will need good eyesight to enter!
To have a chance of winning, simply visit the image at www.itb-asia.com and complete the following list:
There are 10 Asian icons in the “Truly Inspiring” ITB Asia 2011 girl’s hair. They are:
1) Singapore
2) Taj Mahal, India
3) Great Wall, China
4) …
5) …
6) …
7) …
8) …
9) …
10) …
Replies, citing your job title, company name, and contact information, should be emailed to [email protected] before January 31, 2011.
Ian Jarrett
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