Jeffery appointed to tourism ethics committee
Fiona Jeffery OBE, former World Travel Market chairman and founder of the international water aid charity Just a Drop, has been appointed a member of the UNWTO’s new World Committee on Tourism Ethics.
Jeffery, who will serve on the group until 2017, is known for her pioneering work on advancing sustainability and ethics in international tourism spanning 20 years.
The appointment by the UNWTO General Assembly at its meeting at Victoria Falls in Africa is in recognition of her worldwide ethical campaigning stance.
Jeffery has spoken widely on issues such as trafficking, gender equality, child protection and accessible tourism for the disabled. In addition she has helped to signal issues surrounding responsible tourism such as conservation, preservation of wildlife and fair trade, ensuring that poor communities are able to enjoy the benefits derived from the introduction of tourism to a region.
Under her leadership, Jeffery established WTM’s World Responsible Tourism Day and in 1998 she founded Just a Drop to encourage the international industry to ‘give back’. Supported by the goodwill and active involvement of the industry, the charity has provided clean water close to the homes of more than one and a half million people in over 30 countries.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools