Jet2 launches ad campaign over bank holiday
Jet2holidays is launching a new version of its national advertising campaign over the Bank Holiday weekend.
The campaign starts on TV on Bank Holiday Monday, with three new adverts targeting young couples, couples and families.
The ads will be supported by radio, digital, out of home, CRM and social media campaigns.
Filmed in the Algarve, Portugal, some of Jet2holidays’ most popular hotels feature prominently in the adverts, as well as luxury hotels featured in the company’s Indulgent Escapes collection.
The adverts, accompanied by the signature track, ‘Hold My Hand’ by Jess Glynne and will debut during ad breaks for Coronation Street and the Third Ashes Test between England and Australia.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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