KLM sued for ‘greenwashing’ sustainability ads
Environmental groups have pressed ahead with their threat to sue Dutch airline KLM, alleging it is ‘greenwashing’ its ads about its sustainability measures.
KLM ads about their carbon-offsetting are highly misleading, says Netherlands-based group Fossielvrij NL
The group’s lawsuit is supported by ClientEarth and Reclame.NL.
KLM says the company’s ads are ‘based on solid arguments’, and ‘comply with the applicable legislation ‘.
“We critically assess all our communications about sustainability, and welcome input from all our stakeholders,” KLM spokesperson Marjan Rozemeijer told the BBC.
“We hope that a court ruling in this case will clarify how best to shape our communications policy.”
Earlier this year, the Netherlands advertising watchdog ruled that KLM ads claiming passengers could fly carbon-emission free were indeed misleading.
“We’re going to court to demand KLM tells the truth about its fossil-fuel dependent product. Unchecked flying is one of the fastest ways to heat up the planet,” said Hiske Arts, a Fossielvrij campaigner.
Ray Monty
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt