Kuoni snaps up French tour operator
The Kuoni Group has announced that they have acquired the France-based Les Ateliers du Voyage travel company, allowing Kuoni to expand into the premium and specialist segments.
Les Ateliers du Voyage offers individual travel products aimed at the higher price segment, and is excellently established in the French market, with Kuoni France acquiring all the shares in French-based travel company Les Ateliers du Voyage.
Since its foundation by previous majority shareholder Bruno Ferret in 1986, Les Ateliers du Voyage has secured itself a firm position in the French market as a provider of tailored travel products.
The company offers individual travel arrangements to Asia under the “Yoketaï” brand, trips to Southern Africa under the “Grandeur Nature” banner, travel to Latin America under the name “Arroyo” and unusual tours for small groups under its “Ananta” brand.
Les Ateliers du Voyage is justly renowned for the outstanding quality of its entire product portfolio. The company’s unique luxury travel arrangements meet all the wishes and expectations of the most discerning of customers. Since March 2006, Les Ateliers du Voyage has also maintained a 700-square-metre sales outlet in Paris’s elegant 7th Quarter, where customers can obtain top personal travel advice in exotic surrounds.
Les Ateliers du Voyage distributes its products primarily via direct sales channels and through a selection of independent travel agencies.
The parties agreed not to divulge the purchase price involved.
Kuoni intends to retain the various Les Ateliers du Voyage brands, which are already well established and successful in the French market.
The company’s present director and his team will also continue to develop the product portfolio and ensure its further success.
In organisational terms, Les Ateliers du Voyage will be operated as an autonomous unit within Kuoni France, which is led by Emmanuel Foiry.
Report by The Mole
John Alwyn-Jones
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