LA Tourism appoints new marketing chief for China
The Los Angeles Tourism & Convention Board has appointed Alexandra Liu as deputy director of marketing in China.
Reporting to Kate Chang, Regional Director, China, Lui’s role will be to boost awareness and brand recognition among travelers and travel trade partners in China.
The city welcomed 680,000 Chinese visitors in 2014, consolidating its status as the largest overseas market.
"Alexandra brings to the team a rich experience in consumer marketing, a deep understanding of consumer insight and a results-oriented approach," said LA Tourism’s regional director- China, Kate Chang.
Liu most recently served as brand communication manager for Adidas Greater China, based in Shanghai.
Los Angeles had record tourism visitor numbers for the fourth year in a row in 2014, increasing by 1.3 million to 43.4 million visitors in 2014.
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