Leading Destination Specialist Uses Rezopia to Accomplish its Sales and Marketing Goals

August 17, 2011, Santa Clara, CA – Discover Branson, a leading destination specialist for Branson, Missouri recently went live on the Rezopia system.
Discover Branson needed a central management system that was flexible and could support the myriad of travel products that they wanted to sell through the web site and call center. The system had to be capable of selling both dynamic and pre-defined package experiences. Cost was also an important decision-making factor for the Branson travel expert. They did not want to spend a lot of money upfront on technology and infrastructure; rather they needed a solution with reasonable fixed pricing, so they could track their operational expenses better. With a new marketing website plan, the company also wanted to make sure that this new travel system integrated seamlessly when they launched their new website.
“The trial access to the software was definitely a big deal for us in evaluating whether Rezopia was a good match. It gave us the flexibility to upload our products and packages, while doing a complete end-to-end testing with minimal support”, said Chris Lucchi, Founder of Discover Branson.
Discover Branson is using Rezopia to sell lodging, shows, attractions, golf tee times and pre-set itinerary based vacation packages in the “Live Music Show Capital of the World” via its consumer web site and call center. Rezopia has enabled Discover Branson to manage its supplier negotiated contracts (inventory, pricing, pricing rules), bookings, CRM and accounting all through a central back-office system. With Rezopia’s cloud based deployment model, Discover Branson was able to go live within 8 weeks after signing the contract – a sharp contrast to months or sometimes years it would have taken with legacy travel systems.
“We’re very happy with our investment in Rezopia. Rezopia’s powerful backend tools have helped us market our pre-packaged getaways to customers very quickly. In addition the deep linking capabilities has made integration with our marketing web site a breeze and allowed us to promote specials and last minute deals on the web site and across other marketing channels,” added Chris Lucchi.
About Discover Branson
Discover Branson has been doing business in Branson for more than 25 years. Their knowledge and understanding of one of the most visited tourist destinations in the United States makes them the perfect choice for planning a memorable getaway. More information is available at www.discoverbranson.com.
About Rezopia
Rezopia is the next generation cloud-based Packaged Travel Management Platform for travel providers. Customers include travel suppliers (airline, hotel, rail and activity providers) who bundle their core offering with other travel products, tour operators who create pre-defined package experiences and online travel agencies who offer dynamic (do it yourself) packages. Rezopia is a complete end-to-end travel reservation, back-office and distribution system enabling packaged travel providers to scale revenues, reduce costs and better serve customers via the web, social networks, mobile devices and traditional call centers. Request for trial access here or see the features at www.rezopia.com.