Learning hotel-speak

Tuesday, 26 Aug, 2008 0

SYDNEY – With so many acronyms and hotel terminology flying around the hotel industry it can become very confusing for the average customer.

Hotel price comparison website HotelsCombined.com has collated the top industry terms customers query.

1. Star Rating

The star rating system is a widespread classification system for hotels where luxury is indicated by a higher star rating. The AAA and their affiliated bodies use diamonds instead of stars to define hotel rating levels.

In some countries, there is an official body with standard criteria for classifying hotels, but in many others there is none. There have been attempts to unify the classification system so that it can become internationally recognised at a reliable standard but large differences exist in the quality of accommodation across countries.

In recent times, there has been an expansion beyond the traditional “five star” rating which has led customers to question whether it is simply marketing hype.

Six to seven star hotel example: Burj Al Arab Hotel Dubai
Five star hotel example: Le Meridien Hotel Nice
Four star hotel example: Hilton Waterfront Beach Resort Hotel
Three star hotel example: Holiday Inn Express Stratford-London
Two star hotel example: Formula 1 Kings Cross Motel Sydney
One star hotel example: Super 8 Hotel Hangzhou Hi-Tech

2. Best Available Rate (BAR)

Best Available Rate (BAR) is a pricing mechanism introduced by hotel marketers in an attempt to reduce customer confusion and guarantee the lowest available rate for each night stay.

Where it starts to become confusing to customers is that several accommodation booking websites advertise BAR for the same hotel at different rates.

Furthermore it is evident that consumers cannot count on these guarantees as most guarantees must be carefully documented if consumers are planning to file a claim and even then it can be difficult to extract the guarantee.

3. On Request Availability

Most customers expect instant confirmation when making a reservation online. Yet there are many online travel agents which conduct business by means of “on request” availability.

An “on request” booking is when a customer submits a reservation form and payment details to an online travel agent who then contacts the hotel to confirm the customers’ reservation.

If the hotel confirms the customers’reservation request, the customers’ credit card will be charged and the customer will receive a confirmation email. If the room(s) is not available, the customer will be informed as soon as possible by email and the customers’credit card will not be charged.

Get the full article at: http://www.HotelsCombined.com/AboutUs/Press/HotelLanguage.aspx



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...