Lion World Tours President named first recipient of new travel award
Lucille Sive, President of Lion World Tours, was the first recipient of The Travel Corporation’s prestigious new Mike Ness award in Cape Town, South Africa.
Brett Tollman, Global CEO of The Travel Corporation (TTC), explained the award is “presented to an individual within The Travel Corporation who exemplifies aggressiveness in finding new sources of business, living ‘never say never’ and who has an outstanding bottom-line focus."
Over the past 25 years, Sive has built Lion World Tours into one of the largest tour operators in North America specializing in Southern and East Africa.
Sive is known as a hands-on operator, and visits Southern and East Africa regularly to meet with suppliers to strengthen business relationships. She often accompanies groups to South Africa, which is an added benefit to those in the group, as she has such diverse and in-depth knowledge of the country, says the operator.
Sive will be escorting a large educational tour to South Africa at the end of March, 2011.
During the 2010 conference, TTC and South African Tourism (SAT) announced their two-year partnership to promote Destination South Africa.
Tollman outlined the partnership between TTC and SAT during a Conference presentation, explaining that the partnership will utilize cooperative marketing and promotion across all of SAT’s global target markets.
Travel Agent magazine in 2003 called Sive "One of the most powerful women in travel." She was also dubbed "The African Queen" by Canadian Travel Courier in 2005 when she appeared on the front cover.
For over forty years, Lion World Tours has demonstrated its expertise in Southern and East Africa and has become known for what they call their "affordable luxury."
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists