Low fare airlines ‘revolutionise holiday taking’
A quarter of UK consumers are taking two or more holidays a year and five per cent are taking four or more trips, new research shows.
The poll of 1,000 people on behalf of flybe last month reveals that 24% of people took a city break in the last year against only one in seven five years ago.
One in six have been on an activity holiday, a rise of 50% on five years ago, one in 10 have taken a ‘party holiday’ in the past year and six per cent have been on shopping holiday trips.
The research also shows that rather than saving up for a single holiday, 64% of people mix value and luxury holidays, saving on some so they can splash out on others and enjoy frequent breaks.
Only one in six return to the same destination agains and again, while 24% believe there are now so many places to see to ever justify going to the same place twice.
But the poll also found that two thirds still like to bundle all their costs into a package for their main annual holiday and 16% choose to return to a familiar place.
Thirteen per cent of people have now visited 20 or more countries in their lifetime – double the number from five years ago – and a third (32%) have visited more than 10 countries. Meanwhile, five per cent have visited more than 30 countries.
Flybe marketing director Mike Rutter said: “Holidays used to mean two weeks of seas and sun taken in July or August, often somewhere we’d been time and time before.
“But low air fares have revolutionised this narrow holiday mentality. Flying is no longer considered an expensive luxury – it’s now a leisure activity that can be indulged in regularly.
“Now every month is a potential holiday month and we’re looking to fill our year with different breaks to cater to different needs – from romantic holidays to cultural city breaks and even hobby holidays.”
He added: “The last decade has seen a seismic shift in travel patterns. With flying now as cheap and convenient as any other mode of travelling we’ve become a nation of experienced travellers rather than unadventurous holidaymakers and want to see more of the world more frequently.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026