Loyalty schemes lose appeal as crunch bites
Fares followed by convenient departure times and distance of airport from final destination are the three most important factors when choosing an airline, according to a new poll from Skyscanner.
The cheap flight site’s poll says customers were not swayed by customer loyalty programmes, brand building or improvements to the overall customer experience.
Some 37% chose price as crucial while 15% said the best departure times were the deciding factor and the same amount said proximity of the arrival airport to the final destination informed their airline choice.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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