Malta Tourism appoints new Trade Trainer
Malta Tourism Authority has appointed former Thomas Cook assistant product manager Peter Green as Trade Trainer to support the tourism board’s trade engagement.
He will be responsible for working with travel agents to grow their destination knowledge through one-on-one and group training, as well as being travel agents’ main point of contact at the tourism board.
Peter was most recently Product Executive at Arena Voyages where he looked after small ship luxury cruising.
He says he is ‘looking forward to using my experience to help promote the Maltese archipelago to the tourism trade across the UK and Ireland’.
"During this challenging time, I’ll be particularly focused on supporting agents with their destination knowledge to help them secure those all-important bookings. Having studied tourism, I understand the key role that sustainability plays within the industry, I hope to share these insights with our agent partners, including how to help encourage increased local spend and cultural immersion in local communities," he said.
Natalie Swinburne, Trade Marketing Manager, UK & Ireland said: "Peter will be the first point of call for travel agents in the UK & Ireland and his main objective will be to develop a strong trade training strategy and build relationships to communicate our diverse tourism offering.
"The role of Trade Trainer has become increasingly important and it will be vital in our road to recovery as the trade will be our first route back into market. Peter brings a wealth of knowledge to the role from working both as a travel agent and within the Malta product team at Thomas Cook."
Travel agents can keep up to date on Malta’s trade information via the Visit Malta UK Trade Facebook group.
The Malta Training Programme can be found here.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025