Man behind the TUI ‘smile’ to leave company
TUI Travel marketing chief and the creator of the company’s ‘smile’ rebrand, Michael Lambertz, is leaving the company "to pursue new professional challenges".
Lambertz has managed all TUI Group brands worldwide since 2000, including developing the World of TUI brand strategy and TUI ‘smile’ brand identity.
He is also chief marketing officer of TUI AG, which is in the process of negotiating a merging with TUI Travel.
In April, Erik Freimuth, a former MD of Vodafone Deutschland, was appointed group chief marketing officer.
TUI Travel chief executive Peter Long said: "Michael has created a valuable asset for our group in the form of "World of TUI".
"The TUI Smile is one of the best branding developments worldwide in the last 20 years. We are losing a proven expert and a highly engaged person
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools