Marriott plans to accelerate expansion of Starwood brands
Friday, 07 Mar, 2017
0
Marriott International plans to start ramping up expansion of its acquired Starwood brands and hinted it may also add to its 30 brand portfolio.
CEO Arne Sorensen said it wants to maintain the same rate of expansion as before the takeover, which would mean a faster growth trajectory for Starwood brands.
"We think with Aloft we can really ramp it up and grow them at a faster pace than Starwood," Sorenson said.
Under Starwood, it took about 10 years for the Aloft brand to reach 100 hotels globally.
"We don’t think we’ve grown to the point where we’re complete, we think we have a lot of growth ahead of us," he said, adding that the company only has about 15% market share in the US.
A Marriott group hotel would open on average every 15 hours during 2017.
However Sorensen said expansion could be impacted by geopolitical issues.
"We are concerned about whether national policies around travel roll out in a way that is harmful to our business and economies."
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers