Masterclass to concentrate on maximum returns for green destinations

Subjects will include: green marketing, green town centres, green finance and support, green events, green co-operations, LOCAL GREEN FOOD, FOOD, FOOD

Destinations all over the world are making tremendous advances in creating car-free and soft-mobility destinations; potent local food initiatives, creating dynamic, sustainable, fun, profitable city centres; setting up innovative marketing partnerships and funding schemes. And curating their tourism products effectively, sustainably, profitably.

All this results in maximum ROI – this masterclass is aimed at helping destinations achieve this primary aim.

Cat Gazzoli, dynamic American CEO of Slow Food UK is to lead the discussion on ‘Food and drink as sustainable and profitable destination initiatives’

When Cat was asked to make the Slow Food message "really jive with impact" she knew responsible business was a critical to engage with.

So she set up a way to engage with small and medium sized businesses with the Slow Food Supporter Scheme. She will talk about the increasing amount of small food businesses which are excelling thanks to their social impact and connected to the community edge. Responsible ethical business = profitable success stories.

And what that means for destinations is a double hit. New growing businesses AND an attractive food culture.

Whether you are a small, medium or large destination you will benefit from the joined-up GREEN thinking that this masterclass will provide

Discussions will include:

• Making the most of your destination climate credentials
• Marketing & new green markets & new methods
• Green food and drink as sustainable and profitable initiatives
• How to get the advantages of being a GREEN destination
• A subject of the moment

The Spring masterclass will be held in Central London on 14 March.

The masterclass format is short informative presentations by specialists followed by discussion – Chatham House rules (reporting of subjects but no reporting of names!)

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and post event information.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The current package cost includes full information pack, networking luncheon and supper: £500 per attendee.

There are also a few tourism masters students seats available for £150 each (you need to email [email protected] to claim a masters seat)

Sustainable Tourism Masterclasses have been held for the last six years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.

Sustainable Tourism Report Suite 2012 current supporters are:  ABTA – The Travel Association, Discover Ltd., Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel

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