MCVB launches marketing e-kit
The Melbourne Convention + Visitors Bureau (MCVB) unveiled its latest product offering, the Melbourne Business Events Marketing e-Kit
Working alongside local digital partners IE Media, MCVB has created a suite of five ‘white label’ online products that any conference or business event coming to Melbourne and/or regional Victoria can rebrand with their own logo and content.
These include:
Smartphone App – User-friendly application containing convention information specific to each conference, such as social events, speaker profiles and programme schedules, as well as what to do and see around the City of Melbourne and Regional Victoria;
Tablet App – designed to be the interactive element at the conference or Business Event for the delegate, containing both conference and destination information;
Personalised ‘My Melbourne’ online delegate boosting tool – presents delegates with a series of unique city and regional Victorian experiences to choose from which is then captured in a customised video vignette and can then be shared with colleagues and accompanying persons;
Melbourne Widget – Ready-made content about Melbourne and Regional Victoria which can be inserted into any conference, association or event website. It is designed to entice delegates into learning more about the destination as well as pre and post touring opportunities;
EDM – an integrated email system with a series of ready-made electronic templates designed to be a primary communications channel for promoting each of the e-tools and to assist Professional Conference Organisers (PCOs) in streamlining convention communication.
Sandra Chipchase said the products are designed to build a one-on-one relationship between the destination and delegate and take them through all stages of their convention journey.
The Marketing e-Kit will be fully functioning online in March.
Ian Jarrett
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