Mexico Tourism names director general
Oscar Fitch Gomez has been appointed director general of the Mexico Tourism Board.
Originally from Tijuana, Baja California, he will take overall responsibility for the promotion of Mexico in domestic and international markets.
Mexico’s Minister of Tourism Rodolfo Elizondo Torres said: “Oscar Fitch Gómez is a heavyweight marketer with a proven track record and his expertise will drive forward ‘brand Mexico’ on local and global levels.”
Gomez previously held executive positions at one of Mexico’s leading brewers, founded Fitch and Associates lobbying consultancy, and was President of Mexico’s Business Advisory and Co-ordination Board for over 12 years.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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