Misleading’ London Luton Airport ads banned


Misleading’ London Luton Airport ads banned

Wednesday, 10 Jul, 2024 1

Adverts published by London Luton Airport have been banned by the Advertising Standards Authority for claims of greenwashing.

The ads relate to the airport’s planned expansion.

London Luton didn’t detail the environmental impact of the expansion with any specifics.

The ads said: “If we miss our environmental limits, our expansion will be stopped in its tracks.”

They were displayed on the London Underground, and online and reported to the ASA by activists.

The Adfree Cities group said: “Luton Airport’s ‘green growth’ advertising is a house of cards that immediately collapses under scrutiny.”

“The airport has failed to include emissions from flights in its environmental accounting.”

“This level of deception is totally shocking – it’s like advertising cigarettes as healthy.”

The ASA upheld the complaint saying it could mislead consumers.

In doing so, it said the adverts made statements about Green Controlled Growth, but did not provide further information about the limits included in those calculations.

The ASA says the ads breached the code on misleading advertising and environmental claims.

Last year, several adverts for airlines including Lufthansa and Air France for failing to prove their sustainability commitments with data. 

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



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