Mobile Marketing in Travel Industry – A Marketing Magic
M-marketing or mobile marketing, like e-marketing today, is on its way to becoming the most important and most powerful marketing tool in the hands of the business owners and marketing experts. Since m-marketing is a marketing strategy where the clients are tapped while they are “on the move”, the travel and tourism companies stand to gain the most if they can effectively use this m-marketing medium to advertise themselves.
How big an impact can be created?
Taking into account that the mobile phone market has surged almost 25% annually, for the past eight years, and that by 2013, there shall be about 308.7 million mobile phone users in the U.S alone, one cannot deny the immense impact that mobile marketing shall have on the travel industry. With 3G and 4G services on the offing, as well as the widespread use of iPhone, BlackBerries and smart phones, reaching clients with mobile internet is one of the easiest and most effective means.
Mobile marketing is more interactive than traditional advertising. You can provide services to your client whenever and wherever they might need it. For instance, with the use of the Location-Based services (LBS), the travel company can detect the location of the client through GPS in the clients’ mobile. Thereafter, the client can be sent texts on his mobile device informing him about any new events, offers or promotions that might be taking place in the vicinity.
Why does it particularly affect hoteliers and travel businesses?
The ability of the mobile internet to provide users with immediate “anywhere, anytime” internet access and instant information as well as transaction capacities, makes it perfect for travel enthusiasts who are always on the move. A recent report by PhoCusWright, avers that by the year 2010, mobile bookings shall reach a mind boggling $160 million.
A poll by Harris Interactive has found out that 71% of buyers in the U.S. feel that it is safe to buy goods through the mobile, while 43% of the buyers are willing to book hotel rooms though the mobile booking services – this number shall only increase with time.
Today a number of leading travel suppliers as well as hoteliers have become aware of the growing marketing opportunity that Mobile advertising offers them. Since hotel guests and travelers are increasingly becoming mobile-savvy, it is high time that all hoteliers do the same and introduce mobile Internet services like mobile websites, applications, m-CRM, travel specific interactive games and mobile marketing.
inertia2
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent