More MICE in the Canaries
The Canary Islands saw a 43% increase in conference tourism last year, generating almost €31m.
Over 29,000 people attended a conference, trade fair or workshop in 2015, almost a third more than the number recorded in 2013.
The Canary Islands Tourism Board says 2016 is ‘looking promising’.
MICE tourism accounts for 0.2% of the total number of tourists visiting the islands every year, MICE visitor spending is considerably higher than holiday tourists. A
Daily average travel expenditure in 2015 was €175.47 for conference visitors, while holiday-makers spent an average of €133.60 per day.
Nevertheless, MICE tourists stayed on average 7.5 days – two days less than the visitor profile of those choosing the archipelago for their holidays and 65.6% of this group are tourists who have already visited the islands and 13.5% have already been to the Canary Islands on more than ten occasions.
Meanwhile, data by Safe Journey, the UK’s first travel terrorism policy, shows the Canary Islands saw a 38% upsurge in British visitors in the first half of 2016 compared to 2015.
This compares to a 5% increase to mainland Spain.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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