More than 2.3 million visit dream job website

Wednesday, 29 Jan, 2009 0

BRISBANE – More than 2.3 million people have visited the website of Tourism Queensland following its appeal for someone to look after Hamilton Island.

In what could be described as a highly innovative media stunt, the tourist board advertised for a caretaker for the island, in the Great Barrier Reef.

The move generated massive press coverage worldwide.

Since the campaign was launched on January 12, the website – www.islandreefjob.com – has received 10,666 applications.

Of these, over 660 have come from the UK – the second highest number of unique visitors to the site (7.5%), even beating Australia (4.7%) which is at the moment ranked fifth.

The US, UK, Germany and Canada are the four leading countries delivering traffic to the site.

“The only countries that haven’t delivered visitation are Somalia, Western Sahara,and North Korea,” said a spokesman.

“Over 41,000 people have been referred through facebook.com

“We have received applicants from as far as Mongolia, the Vatican City and Kazakhstan,”

By Bev Fearis

See today’s Espresso Corner



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...