More than 2.3 million visit dream job website
BRISBANE – More than 2.3 million people have visited the website of Tourism Queensland following its appeal for someone to look after Hamilton Island.
In what could be described as a highly innovative media stunt, the tourist board advertised for a caretaker for the island, in the Great Barrier Reef.
The move generated massive press coverage worldwide.
Since the campaign was launched on January 12, the website – www.islandreefjob.com – has received 10,666 applications.
Of these, over 660 have come from the UK – the second highest number of unique visitors to the site (7.5%), even beating Australia (4.7%) which is at the moment ranked fifth.
The US, UK, Germany and Canada are the four leading countries delivering traffic to the site.
“The only countries that haven’t delivered visitation are Somalia, Western Sahara,and North Korea,†said a spokesman.
“Over 41,000 people have been referred through facebook.com
“We have received applicants from as far as Mongolia, the Vatican City and Kazakhstan,â€
By Bev Fearis
See today’s Espresso Corner
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season