More younger women striking out on individual holidays
SINGAPORE – More women than men are travelling around the world, based on tour bookings made by Contiki Holidays in the first six months of the year.
The leader in vacations for 18-35 year-olds reports that seven out of every 10 tour bookings were made by a female traveller, an increase of 10% when compared to the same period of the previous year.
Travellers from Japan, Korea, Taiwan and Singapore made up the female majority, and of that number, close to 60% travelled as individuals.
Japanese and Korean women proved to be the most independent travellers of the four, embarking on various tours to Australia, Europe, New Zealand and North America.
Nicholas Lim, Director of Sales (Asia) for Contiki Holidays said: “This trend does not surprise us, we have seen this percentage increase constantly year-on-year as more and more Asians fulfil their desire to see the world. We believe that the modern Asian woman is more independent, increasingly adventurous, has more spending power and above all, keen on new experiences.”
He added: “The Contiki experience is such that even if you choose to travel alone, you will meet with like-minded individuals of a similar age group from all over the world who are equally excited to participate in the wide array of fun activities on offer while on tour. In addition, we also attribute our appeal to the fact that all our travellers, both men and women alike, feel safe and looked after when on tour with us,” he added.
Tours to Europe proved to be the most popular with many travellers opting to sample different European cities on their first trip to the continent. However, it was not all about partying and shopping in some of the planet’s most glamourous cities. An increasing number of female travellers also participated in more adventurous, ‘white knuckle’ activities such as whitewater rafting and skydiving.
“Although shopping in cities like Florence, Paris, and Milan was an adventure in itself, Contiki had an amazing range of activities that I never thought I would try, like whitewater rafting in Austria, something I never thought I would do in a million years! I guess you just feel so comfortable on a tour where you know everything is well-managed and safe, you become empowered to try new things,” said Ms Yuki Sin, a consultant, who travelled on a Contiki tour to Europe in 2006.
Corinne Wan
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