Nebraska AG sues Hilton over resort fees ‘drip pricing’
The state of Nebraska is joining Washington DC in calling out the ‘deceptive drip pricing’ policies in the hotel industry.
After DC took aim at Marriott International, Nebraska attorney general Doug Peterson is targeting Hilton.
Peterson filed a lawsuit against Hilton, accusing it wilful deception in advertising rooms at artificially low rates, only to tack on resort fees later.
"For years, Hilton has misled consumers in Nebraska regarding the true cost of certain Hilton hotel rooms. They failed to heed warnings from the Federal Trade Commission and the mounting complaints from their own customers," Peterson said.
According to the suit, the FTC warned the hotel industry back in November 2012 that drip pricing may violate federal consumer protection law.
Peterson said Hilton charges ‘hidden’ resort fees at 78 properties in the US ranging from $15 to $45 per night.
In response, a Hilton spokesperson said the company is upfront about the fees and are ‘always fully disclosed,’ providing ‘additional value for our guests’ when booked through Hilton channels.
The Nebraska lawsuit is seeking corrective action to disclose the fees up front, pay restitution to previous customers and pay fines to the government.
This latest legal action is part of a coordinated investigation by the attorneys general of all 50 states and Washington, D.C. against multiple hotel chains.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025