New domain attracts 16,000 registrations
More than 16,000 dot travel domains were registered during the first 16 weeks of the name being launched, according to the organising body.
Tralliance said it was continuing to get registrations from across the global travel industry on a daily basis.
The figures emerged as Tralliance unveiled a revamped website for companies to register the dot travel domain.
President and chief executive Ron Andruff said: “The new dot travel registry website allows registrants to link to everything they need to get authenticated and registered from one centralised online location.
“We’re getting new registrations every day from all sectors of the travel industry, from across the world.”
Once companies secure their dot travel domain they can load their details into a new dot travel directory which is currently being developed and in Beta testing.
Tralliance said “global travel industry leaders” have registered including British Airways, TUI, Expedia, Disney and Carnival Cruise Lines.
Reaction to the domain has been mixed with some commentators believing firms have only registered to protect against brand hijacking and have virtually no interest in actively using or marketing the name.
Report by Steve Jones
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