New face of green tourism – total destination marketing
Multi-dimensional destination branding magazine – good for destinations, great for visitors..
Many tourism destinations cannot easily showcase their offers. Why? Because they are often too diverse, too different, too quirky, too authentic!
And there is much more to any destination than just hotels, restaurants and tourist attractions.
There are real people, real businesses, real food, and really extraordinary experiences – a whole range of businesses that benefit from tourists and in turn support tourism marketing with their presence. After all, the wider and more encompassing a destination brand, and the wider the stakeholders the more powerful it all is.
Hence a new wide-ranging magazine connecting any destination’s vast and fascinating offer within one brand. In effect TOTAL DESTINATION MARKETING.
For example, the new, regular lifestyle magazine produced by TotemTourism "the Best of Romagna" Just released to much acclaim. Its 37 pages are packed full of great pictures, recipes, lifestyle, stories, art, culture, even a fabulous travel offer. A window on an astonishing ‘new’ and very authentic place! A cohesive force for the destination.
And it’s very sustainable – focusing on local businesses, local initiatives and local tourism offers – the magazine provides a platform for local joined-up economic and development thinking and dynamic destination branding.
Local food and wine and condiments, local artisans and local services are all highlighted in this fascinating magazine.
In the latest issue of Best of Romagna you’ll see: Things you probably didn’t know about the world’s oldest republic, a US TV chef gets a food award in ‘Italy’s best cookery school’ Follow two local girls on a fascinating day out, read about local efforts to make truly great authentic local food, try local recipes and read about lots of young inventive entrepreneurs following their dreams… and much more!
Said publisher Valere Tjolle "Tourism marketing has become too samey and destinations often miss out because they just don’t fit into a simple boring slot. To be economically sustainable, destinations need to help their entrepreneurs expose their offers in the best possible way. It’s simple joined up thinking!
"The Best of Romagna" just offers more – more for the visitor and more for Romagna alike. Read the magazine and you’ll see what I mean!"
Download Best of Romagna HERE
Want to be a first adopter of a great magazine like Best of Romagna for your destination that maximizes real tourism experiences and destination benefits – email [email protected]
Valere Tjolle
Latest Sustainable Tourism Report out today, GET FREE EXECUTIVE SUMMARY AND REVIEW OFFER HERE
Valere
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