New initiatives in Adventure Travel
The Adventure Travel Trade Association (ATTA) launched the first phase of its new Web center, www.adventuretravel.biz.
The company also announced a joint research project with the Travel, Tourism and Recreation Center at Michigan State University on how adventure travel is defined.
Another company initiative: the unveiling of a new member program designed to promote the adventure travel market and deliver professional support, development, marketing research, education and cost-saving resources to adventure travel companies.
The ATTA is emphasizing efforts to raise the profile of the adventure travel industry worldwide, said M. Shannon Stowell, president.
He said of the Michigan State study:
“Partnering with MSU, ATTA member companies and others, we aim to better define the category to improve standard tools for measuring and segmenting the influence, potential and needs of the adventure travel industry.”
Report by David WIlkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season