New research reveals key to successful destination management
Report identifies major factors for sustainable destination success
A report released this week has identified the major factors that make for successful destination management. By profiling 26 countries, the report outlines a number of common themes that each of these countries employ to ensure that they continue to be successful and sustainable destinations.
The report outlines concisely and clearly what makes these destinations work well and not so well. It shows how we can learn from these destinations and the mix of activities they undertake.
Its conclusions outline that these destinations are competitive entities with a need for both unique ranges of offers and to be happy societies with contented, proud citizens who want tourism, who will benefit from tourism and who see the true value that tourism can bring. Not only does this lead to a positive experience for the tourist, who wants to get to know and buy into the destination, it also ensures that the seeds of the destination are bedding down for a long, successful and prosperous future.
Amongst other practices, the research subjects reviewed in the Sustainable Destination Report included – destination marketing partnerships, product diversification, project funding, carbon neutral destinations, destination transportation, accessible tourism, MICE (Meetings, Incentives, Conferences and Exhibition) initiatives, destination certification schemes and destination branding.
The Sustainable Destination Report 2013 is sponsored by Innovation Norway and Cape Town Tourism and supported by ABTA – the Travel Association, Thomas Cook, Amstel Botel, the Considerate Hoteliers Association and Green Tourism Business Scheme. The 60 page report has been created by TotemTourism as part of the Sustainable Tourism Report Suite.
Those interested in destination development and wishing to benefit immediately from the report insights can acquire review copies of the report
at a 50% discount for a limited time only. The usual cost of the individual report is £100/$160/120
Discounted pre-publication review copies are available at half price HERE:
What people say about the Sustainable Tourism Report Suite – just a couple of the many rave reviews: "The suite of reports is brilliant. Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer – Sustainable Tourism Development Adjunct Associate Professor University of Canberra, Australia. "What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons USA
SUSTAINABLE/REAL TOURISM INFORMATION & OFFERS HERE
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