New solution to understand travel audiences
Consumerdata and FSI Travel have launched a new solution allowing highly targeted surveys of UK holidaymakers from a panel of 600,000 email addresses.
This unique solution will enable travel companies to survey a sample of respondents selected from 250 criteria and by combining their expertise in data analytics and e-marketing for the travel industry, Consumerdata and FSI Travel will deliver a top quality seamless service.
Adrian Lawes, managing director at Consumerdata says, “we believe this targeted approach to analysing what holidaymakers think will provide rich information for travel companies who want to engage efficiently with their target audience..”
Thomas Thiollier, co-founder of FSI Travel added: “It is a simple but often overlooked point that understanding their audiences enable businesses to better deliver against their expectations. Our partnership with Consumerdata is designed to reduce the barriers to practical customer insights.”
Consumerdata™ is the leading market research agency for the travel and tourism industry. Established 1993, Consumerdata now publishes, processes and analyses well over 2 million online and paper based surveys annually, involving 22+ languages. Demand from clients led to Consumerdata expanding and developing their resources in 2005, and the partnership with FSI Travel reflects their commitment to building expertise across the full market research spectrum.
FSI Travel is an online marketing agency that delivers qualified prospects and increased sales to clients in the travel and tourism sector. By selecting and managing the best possible mix of online marketing techniques for our clients, FSI Travel works to deliver measurable results at all times in sales channel growth, increased reach and qualified traffic, controllable operational and marketing costs and top quality online marketing no matter what the level of in-house resource.
For further information, please contact Thomas Thiollier – [email protected] – Tel: 0870 803 2712 or Adrian Lawes – [email protected] – Tel: 01372 824520
Consumerdata
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