New Zealand goes to the movies
AUCKLAND – After travelling close to 9,500 kilometres and visiting 55 towns and cities, Tourism New Zealand’s groundbreaking mobile recording studio ends its four-month road trip in Auckland today.
The mobile recording studio has been travelling around New Zealand, heading to Kaitaia in the far north and down to Bluff in the South, recording short video diaries from international visitors.
The video diaries – the ultimate in word-of-mouth advertising – are then edited and posted on YouTube by Tourism New Zealand within minutes.
Tourism New Zealand chief executive George Hickton said the project had been a further step into using social marketing and that it had been a successful project.
“We believe this is a world-first for a tourism organisation, a start-to-finish project to film, edit and publish visitors’ thoughts about New Zealand direct to the Internet and other potential travellers,†Hickton said.
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools